Skin Guide

Exceptional skincare should never be a secret. Here, you can find the latest advice on the skin you’re living in.

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What Watermelon Extract Actually Does for Your Skin

Watermelon extract has been quietly showing up in skincare for years — not because it trends, but because it works. Here's what lycopene, citrulline, and malic acid actually do for sensitive skin, and why Woke Bae is built around this ingredient.

How Many Skincare Products Do You Actually Need?

Women are spending 19 minutes a day on their skincare routine. Here's why more products isn't the answer — and the 4-step routine that actually works for sensitive skin.

Spring Skin Reset: Your Sensitive-Skin Cocktail for Glow (No Sting, No Drama)

Spring is cute until your skin starts acting brand new. If pollen, temperature swings, and fresh-start energy are leaving your face tight, blotchy, and reactive — you don't need more steps. You need a better recipe.

Why it's important to know your skin type

Your skin matters. It is your body’s first line of defense against the junk and gook of this world. That junk and gook is also known as free radicals.

Sensitive skin can still be in - but you need to protect it first

Many things cause volatile reactions with sensitive skin including harsh outdoor conditions.

The Winter Skincare Routine You Need for Sensitive Skin

Sensitive skin has zero chill. Winter is coming. And all we want to know is: is your skin ready?

THE PERFECT NEW YEAR, NEW SKINCARE ROUTINE IN YOUR 30s

Why what you did (not) do in your 20s, affects your skincare routine in your 30s Finding a healthy skincare routine in your 30s is a sport! If you were the typical 20-year-old who thought that her flirty 30s would never arrive, you didn’t invest in a consistent skincare routine that works. Your boozing, poor diet, late nights, caffeine, and lack of water have caught up to you and now...