{ skin • i •mal • ism } noun

The idea that skincare should be simple, easy and uncomplicated without sacrificing results.

Self-Care Simplified

Let’s take the complexity out of your complexion. When it comes to skincare, less is everything. The less you have to put on your skin to radiate in this world the better. Our products go to work to purify pores, brighten and tone, restore and reveal your most audacious skin.

Craft your signature skincare cocktail. One thing is certain—you are beyond compare. What works for your skin, doesn’t work for the he/she/they next door. Our products are formulated to shuffle and layer based on the mood your skin is in. Customize. Captivate. Repeat.

 Skin is allowed the occasional temper-tantrum. Afterall, it’s the face of every feeling. That’s why our smart formulations are designed with more active ingredients that have less concentration to soothe, fade, blur and restore without irritation. Keep calm and dare on. 

We get one shot to get it right on this planet, which is why we produce our products with the grand dame, Mother Earth, in mind. From responsibly sourced ingredients to eco-friendly FSC rated packaging, we’re taking bold steps to do the right thing, which isn’t always the easy thing.


Smarten up your skincare ritual with formulas that feature genius ingredients for proven results.


No matter how you identify, we’re for you. We see your fearlessness and applaud your feist.


We’re superintendents of this planet, which means sustainability is one of our main ingredients.


Animals are for adoring, not testing. Rest assured that our products are always cruelty-free.

Meet our founder

As a successful Wall Street executive, I thought I should be worrying about breaking glass ceilings, not breakouts. For most of my life, I’ve had redness, sensitivity, breakouts and uneven skin texture - all of which got masked by makeup. I was certain that I wasn’t alone in my struggles, or how self-conscious my skin made me feel. To me, the key to effective skincare isn’t complicated, multi-step routines, but rather using a few products, formulated with high-quality ingredients consistently, and taking time, even a few moments, to prioritize yourself and your self-care rituals.

Masktini products use lower concentrations of clinically-proven actives, to deliver results without irritation or increased sensitivity. I developed a signature scent, which benefits the skin and evokes a spa-like sensation, so you can truly put the ‘i’ back into skincare and indulge in your skincare ritual. Masktini truly was born from my personal struggle and desire to help not only myself, but everyone, feel confident in the skin they’re in.

- ❤️ Olga

Find your fearless